Perceived Indifference Disease – Are You Suffering From It?

Perceived Indifference Disease – Are You Suffering From It?

Most business owners will say that their customers’ key concern is price – that customers will only buy if the price is right – and in fact actually inquire about price first before anything else. However research continually shows that the single most common reason a customer leaves a business for a competitor is Perceived Indifference.

Perceived Indifference is when customers have the impression that you couldn’t care less if they buy from you or not.

Almost 7 out of 10 of the customers you lose walk away because they feel you are indifferent, or have no more interest in them than your competitors do. They may feel, rightly or wrongly, that you didn’t care enough, didn’t take time for them, and really didn’t make a difference.

We will look at how much perceived indifference could be costing your business. We will review a 19-point checklist of common areas where perceived indifference occurs and we will discuss ways these can be improved.